Media Marketing Panel
A creative campaign with unique ideas and insight can definitely build more awareness online, as well as the offline marketing world. Many digital campaigns have been going on viral online and digital is an essential strategy we can use.
Lucy Baumgartner
Omnicom Media Group
Brand Builder in Digital Age
Now, she is working with Rogers Communications.
She came from London a couple months ago. She’s been in the search and digital industry for eight years. The only child at home who grew up in UK and studied in Switzerland.
Jasbeen Chunara
She is currently working at OMD Canada as a senior analyst. A former George Brown College Graduate in Strategic Marketing. She suggested us to use the school online assistant to find a job as co-op or intern. She also mentioned that she was searching her internship in the agency side while she was in school for the program. One thing is highlighted was that do not mind getting an internship without pay.
Kristen Keays
She is a senior Brand Marketing Manager currently at Rogers Communications. Four years ago, she graduated from George Brown College in Marketing program for a year. A different thing about her is that she is a more a creative side in digital industry. A couple years ago, she worked for the company Taxi as an agency company. She mentioned that the branding team needs to work with the other marketing team as well. Make sure to have the right KPI in the role. For her role, she needs to have the background in analytic and also the newest digital technologies. Marketing is more a revenue centre in the industry.
“The right message to the right people, the right people to the right message.”
Why do we consider media to be one of the marketing trends?
Everything becomes more digital in our society. Even though you may not be good at that specific job and capable role, you will be learning more knowledges throughout the process. Never be afraid to new things. We are all here to learn. There are many ways for you to update the current trend. For instance, you can pick up your mobile device and open LinkedIn or Instagram, following the famous account and big brands can help you refreshing knowledge and new trends everyday in the morning and evening. You can Indeed Insider on LinkedIn. This brand has a lot newest and creative ideas about the digital world and media trends. You will definitely learn things from others, especially the marketing team.
Things that I’ve learned and it can help me in my future in the digital media marketing world:
In Marketing industry, you will be able to work in both agency side and client side throughout different campaigns. You always have the opportunities to learn more than just your role. For instance, the creative team in marketing will need to also learn how to do the search responsibilities like SEO. Failure is also a good thing to learn while you are working. In many scenarios, the marketing will test on their target audience. For example, comparing two different demographics in the same situation and measure the outcome of it and their buying behaviours. Platform perspective is also an important item that we as a marketer needs to focus on.
During a job interview, how do you convince the interviewee that you are suitable in the position you apply while you did not have related work experience? What does make yourself different with others?
We need to sell ourselves like presenting a sale pitch to a company and pretending you are the marketing team member. You need to research on the company and relate yourself into their brand. For example, researched that the type of the company like retail business and you can relate your retail experience from previous work into this scenario. Your personal skills will be a “plus” for people to look at. It means that you are outgoing, creative, and helpful from previous work experience or educational experiences. You can also add-on your school projects and link it to the topic while selling yourself. At the end. you can wrap up the conversation by using short sentences to summarize yourself. This may help you to leave a good impression to the interviewee and it may become a remarkable interview session for both you and that person.
If you print out and bring the physical artwork of the projects that you have done help?
A profolio will be a “plus” to impress people at the first meeting.
“Never afraid to be extra because you are different than others. That’s what make you so special.“
Lucy Baumgartner: LinkedIn
Jasbeen Chunara: LinkedIn
Kristen Keays: LinkedIn
Bo Chow 