In MKT(Marketing), there is always a bridge that connects all kinds of marketing channels as one unit. What is the first impression or thought that may come to your mind when people mention ‘marketing’? It is a department and field which contains a variety of marketing specializations. A public bridge connects point A to point B. For instance, from the product marketing division to the social media marketing division.
- Connection:
There’s a connection between each marketing division. It is always linkable for each team player. For example, graphic design specialists provide graphic creations to social media specialists, email specialists and website specialists for campaign launches and daily publishing.
- Alignment:
When launching a new product or service to the public, the marketing department advertises it on all channels at once. Alignment is very important for marketing because content, graphics, information, details, theme and product photos need to be lined up. Therefore, the audience will be able to receive the same message through all channels that are advertised by the marketing department at the same moment. - Pros:
For money wise, business partners are willing to invest in multi-channel advertising as a marketing media kit or package deal. For internal branding and advertising use, the marketing department can set up paid ads on multiple channels at the same period.(maybe 1-2 weeks setting) - Cons:
Cross-channel may contain lots of humanity work, time, communication, matching, discussion, meeting, tryout, or failure on agreeing on ideas…etc. A major con of cross-channel is that AI(Artificial Intelligence) can replace a few marketing roles such as email, content creation, graphic design, social media and product marketing, but AI may not be able to replace some engaging marketing roles like Public Relations, communications, event, website, B2B or B2C.
With advanced technology improvement, AI like ChatGPT will eventually replace many marketing roles but it won’t be able to build relationships, connections, and alignment with other marketing channels.
Which marketing channel takes the biggest part of the department?
Nothing stands out as the most important division because Marketing is built with all the channels as one unit. With that being said, each team player from the marketing department plays an important role in sharing and receiving information from other channels.
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
– Steve Jobs, Co-Founder, Apple
Bo Chow 