One month ago, I have shared to you a previous article post about The Top 10 Famous Asian Restaurants in Markham, Scarborough and Richmond Hill. Now, let’s move on and read some contents about drinks in Canada.

Background about Bubble Tea:

Bubble tea is originated from Asia, Taiwan since 1980s. It is also called as boba, or pearl milk tea, or zhenzhu naicha (珍珠奶茶 in Chinese). Why does Asians love to drink bubble tea? Mostly Asians go for milk tea and bubble also known as tapioca. Milk Tea is equivalent to coffee for Asians. Bubble tea stores allow customers to purchase drinks and sit-in for free table service similar to a café. Many of these bubble tea places provide an opened area for customers to stay and hangout with friends and family. In a comparison, a café has a service charge, whereas bubble tea store applies a concept of takeout-drink-based service that does not charge.

What is the trend right now?

The competition of the bubble tea business is unpredictable. In Canada, many brands have already announced that they are originally from Taiwan and now launching their new branches here. However, these marketers concerned about their target audience demographically and geographically. There are more and more Asian ownersopening new locations within the GTA(Greater Toronto Area) especially in Markham. These two cities are identified as Mini China Town according to a high percentage of Chinese population. Based on the stats that I found on Statistics Canada, Markham had total of 152, 090 population of Chinese while the total human population was 328, 966 in 2016. (Statistics Canada, 2016) Pacific Mall is one of the famous attraction of Markham and the purpose of it is that people go for bubble tea there inside the mall with three floors interior setting. Also, this is one of the reasons which makes bubble tea became a symbol or identity of Asian Canadians. Therefore, bubble tea’s Instagram influencers are mainly Asians and it became a part of their daily routine of their life. It is also based on some researched that I have done earlier. 

Mainly focus on these four big brands:

1. Chatime Canada
2. Onezotapioca
3. The Alley Canada
4. Coco Canada

As a result, these following four brands are famous in Canada as well as globally. The oldest brand is Coco which was founded in Taiwan in 1997 and now has owned more than 3,500 locations internationally. The newest one is Onezo Tapioca that is also founded in Taiwan 4 years ago and owns 9 locations in Canada. Something interesting about this brand is that it was the first bubble tea store who has launched their concept of freshly handmade tapioca with a variety of delicious flavour’s choices. 

 Social Media Platform:

• Mainly focuses on Instagram and foodie accounts
• Usually Asian influencers became the bubble tea’s brand ambassadors
  – e.g. Give away event or insta contest
• 3/9 photographs captured Asian models or customers on most brand’s official Instagram accounts 

Statistics Canada. 2017. Markham, CY [Census subdivision], Ontario and Canada [Country] (table). Census Profile. 2016 Census. Statistics Canada Catalogue no. 98-316-X2016001. Ottawa. Released November 29, 2017.
https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/index.cfm?Lang=E (accessed December 2, 2019).

“Bubble tea is more than just a drink; it’s also an identity”

Fun Fact: People can drink bubble tea to replace a regular meal for lunch.

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The Need of Bubble Tea:

Demographic
Age: Between 16 – 50
Sex: Both Male and Female
Occupation: Mostly students, regular office workers, and social media influencers

Geographic
Cities: Markham, Richmond Hill, Scarborough, Vaughan, Thornhill, North York, Agincourt, Downtown Toronto, and Mississauga (these cities have more bubble tea shops around the neighbourhood and a higher populations of Asians)

Psychographic
Personality: People who like to attend gatherings and has an outgoing personality who like to socialize and spend time with friends
Social Class: A huge range of class levels, a mixture with all kind of levels because this based on their interest

Behavioural
Usage Rate: At least 4 times a month (especially in the season of summer )
Benefits: Influencers can usually get free drinks and free giveaway on their Instagram page.
Customers can get rewards per purchase of the drinks
Loyalty: Rewarding system can attract the loyal customers to go back for drinks or try new products

Personal Experience:

As a person who was used to work at a Bubble Tea shop in Markham as a cashier. To my knowledge, one of the hiring requirements is that you have the ability of communicate with customers in all three languages, English, Cantonese, and Mandarin. The majority of the bubble tea store’s owners are Asians. Most of the menu were written with a bigger font size in Chinese and a smaller font size in English, meanwhile, the marketers are mainly targeting their products to Asian customers.

Wrap Up:

To summarize this content I have created, my purpose is to share a thought of Asians love bubble tea and non-Asians does not know or drink bubble tea. For bubble tea, there are many types of drinks. We can divide it to categories; milk tea, slush, fresh fruit juice, tea-based, and flavoured-drinks. I always wanted to tell people that bubble tea place sells more than just pearl milk tea. Asians like to order tea-based drinks as well. For instance, Jasmine Tea (green tea based) and Oolong Tea (Red Tea-for Chinese or Black Tea-Western). It is always cool to learn about other cultures and remain the diversity in Canada. Hopefully, you will now have a better knowledge of bubble tea and will be the next customer in line to try it out at least once.

Please Follow Me:

Instagram: foodlover_bo
Twitter: loversiubo
LinkedIn: bobo

App Marketing & User Acquisition

Please Welcome to this week guest Brett Jones

This guest speaker is former student who graduated from George Brown College with Strategic Marketing program in 2018. He is currently working at Game Hive as a User Acquisition Manager. He personally loves gaming a lot and that is one of his biggest reasons he applied for this company. Game Hive is one of the popular game-based company that runs digitally.

On the other hand, he is an expert in App Marketing and User Acquisition. He taught me a lot about the app market. For instance, there are 4,000 new apps daily on Android system while iOs has only 1,000 new apps every day. As a result, Android users have a higher demand in a comparison to Apple users. I found some facts surprisingly shocked me, 70% Google Play and 30% iOS Apple Store in the app market. This market share is being divided unevenly because of the low demand for Apple products. Based on the international market, Android is more popular and common. For example, Asia countries are mostly famous with their gaming apps. For app aspect, gaming app is dominant and owning 24% space in iOS system. He also mentioned about Demographic match for app and Cohort Analysis in the app market. 

SEO vs ASO (App store optimization)

Similarities: Both optimizations are aiming to increase the organic possibility.

Amazon: Struggling in organic rank on both App Stores and capturing only 2.12% of installs from “shopping” keywords.

Branding: App is for company’s business and marketing branding, but some companies does not need to rely on it. For instance, Wealthsimple is a famous brand in Canada who does a good job for its advertising posts both online and offline market. It is a successful company for branding. Another example is Lyft, it is a transportation type of company. This brand spent quite a lot of time of making its branding biggest while promoting the brand without the app. 

User Acquisition: I’m surprised that app store like Android and iOS, they are sharing client’s information and data through user’s mobile while using their apps.

Behaviour: We are always being tracked through the ID on our mobile devices, not just only algorithm, cookies, and others. 

Are my data being stolen from the App Store?

Conversion Event: KPI(Key Performance Indicator) based on stage of the funnel and the install rate that matter most to the businesses.

The Goal: ROAS (Return On Ad Spend)
Not ROI: The only measure of success that senior leadership will usually care about.

Do females have a harder time to get hired in gaming companies?
He replied no and there are many female co-workers at his gaming company and they are also very good at their job while being a game lover as well. It does not really matter.

What do you enjoy the most in your position?
Dream job for him, diverse group of people. Great visions. Creative and political position. Love going to work every day.

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Brett Jones: LinkedIn

Media Marketing Panel

A creative campaign with unique ideas and insight can definitely build more awareness online, as well as the offline marketing world. Many digital campaigns have been going on viral online and digital is an essential strategy we can use.   

Lucy Baumgartner
Omnicom Media Group
Brand Builder in Digital Age 
Now, she is working with Rogers Communications.

She came from London a couple months ago. She’s been in the search and digital industry for eight years. The only child at home who grew up in UK and studied in Switzerland.  

Jasbeen Chunara
She is currently working at OMD Canada as a senior analyst. A former George Brown College Graduate in Strategic Marketing. She suggested us to use the school online assistant to find a job as co-op or intern. She also mentioned that she was searching her internship in the agency side while she was in school for the program. One thing is highlighted was that do not mind getting an internship without pay.

Kristen Keays
She is a senior Brand Marketing Manager currently at Rogers Communications. Four years ago, she graduated from George Brown College in Marketing program for a year. A different thing about her is that she is a more a creative side in digital industry. A couple years ago, she worked for the company Taxi as an agency company. She mentioned that the branding team needs to work with the other marketing team as well. Make sure to have the right KPI in the role. For her role, she needs to have the background in analytic and also the newest digital technologies. Marketing is more a revenue centre in the industry. 

“The right message to the right people, the right people to the right message.”

Why do we consider media to be one of the marketing trends?

Everything becomes more digital in our society. Even though you may not be good at that specific job and capable role, you will be learning more knowledges throughout the process. Never be afraid to new things. We are all here to learn. There are many ways for you to update the current trend. For instance, you can pick up your mobile device and open LinkedIn or Instagram, following the famous account and big brands can help you refreshing knowledge and new trends everyday in the morning and evening. You can Indeed Insider on LinkedIn. This brand has a lot newest and creative ideas about the digital world and media trends. You will definitely learn things from others, especially the marketing team.  

Things that I’ve learned and it can help me in my future in the digital media marketing world:

In Marketing industry, you will be able to work in both agency side and client side throughout different campaigns. You always have the opportunities to learn more than just your role. For instance, the creative team in marketing will need to also learn how to do the search responsibilities like SEO. Failure is also a good thing to learn while you are working. In many scenarios, the marketing will test on their target audience. For example, comparing two different demographics in the same situation and measure the outcome of it and their buying behaviours. Platform perspective is also an important item that we as a marketer needs to focus on. 

During a job interview, how do you convince the interviewee that you are suitable in the position you apply while you did not have related work experience? What does make yourself different with others?

We need to sell ourselves like presenting a sale pitch to a company and pretending you are the marketing team member. You need to research on the company and relate yourself into their brand. For example, researched that the type of the company like retail business and you can relate your retail experience from previous work into this scenario. Your personal skills will be a “plus” for people to look at. It means that you are outgoing, creative, and helpful from previous work experience or educational experiences. You can also add-on your school projects and link it to the topic while selling yourself. At the end. you can wrap up the conversation by using short sentences to summarize yourself. This may help you to leave a good impression to the interviewee and it may become a remarkable interview session for both you and that person.

If you print out and bring the physical artwork of the projects that you have done help?

A profolio will be a “plus” to impress people at the first meeting.

“Never afraid to be extra because you are different than others. That’s what make you so special.“

Lucy Baumgartner: LinkedIn
Jasbeen Chunara: LinkedIn
Kristen Keays: LinkedIn

Welcome back to my blog to see what l have learned during this week!

Social Media and Community Management

Mark Neves, 
the Director at Central Nabs of Ontario location. 

The company has a support-line for people who need help in life or other issues. There are many programs and it is an organization that help people within the community. It offers people confidential access during the process. This company helps people in finding careers, networking and learning. 100 years ago, people created this company in UK and decided to invent the Canada locations later on. He is responsible for marketing, project, event, fundraising event, and financial resources. 

Lawrence Sit, 
Director of Social Media at CCS Creative.
He is currently working on social media. For his job role, he focuses on social media like Facebook and Instagram and uses Hootsuite and other platforms to create brand awareness. Conversion and engagement are two things he focuses on at work. He mentioned that since his company is a food company so that they do not sell any products online. He said that social influencers are losing their branding according to an article online, but he still thinks that company should work with social influencers closely. He believes that those influencers have a good amount of followers and influence online, this can definitely help the business. Hootsuite is a big thing for social media management. He recommended to use mobile device to create content.  

“Creating ads is important for social media”

Questions that I asked to this guest:
Do you also have to communicate with foodie influencers on Instagram/YouTube?

The answer: Yes, he believes that social media influencers are still valuable to many restaurants, especially company needs awareness on social media world. 

Do you have to work collaboratively and closely with the Creative department/director?
Yes, he needs to confirm the content before publishing on any social media platforms in case having any negative circumstances. 

What I have learned from this seminar and I can apply it to my later career:
As a social media manager, you should never remove content that are coming from visitors who comment on your brand’s page online. You may cause more serious issues based on that move. When you create artwork for social advertising, you always need to make sure the artwork is compelling. Facebook Ad, Facebook Business Management and Hootsuite are some of the important tools that we should all focus on while managing social media contents online. Calendar is a must item for social media management when you are setting up the schedules of advertising posts.  

Mark Neves: LinkedIn

My Mobile Day has just started now. A Mobile Device is the most loyal partner in crime that you could never find.

I am wondering how many apps did you download on your main mobile devices?

In general, I have downloaded 40 apps on my main mobile device.

This summer, Ms.B bought a brand new mobile phone from Apple Store and this magical device has changed her life completely from inside to outside. Let me tell you a little background about her. She is a typical hardworking and outgoing university student at Ryerson University, who is studying and major in Media and Communication with a co-op program. A lot of people may have had experienced in losing and damaging their mobile phones accidentally. One day, Ms.B was rushing to the Go Train Station to catch the train to go to school in downtown in the morning. She started the engine and backing out her car from the driveway. “Ka-ka-ka!!!” A noise came out from the windows and she walked out from her car to check if there was an issue with her car. 30 seconds later, she started crying loudly. 

Can you guess what happened to her before this summer?  

If you have already guessed it, then you are on the right track. Yes, she damaged her mobile device because she drove on it three times while she was backing out from her car. However, this was a huge and sad story behind the reason to get a whole new mobile device. Also, this depressing story changed her life afterwards.

A typical boring Tuesday morning, Ms.B opened her eyes and trying to reach out her mobile device from the night table. Since it was still really dark in her room, so she could not use face recognition to unlock her mobile device. Once she typed in her password, she was shocked by some loud noise that came from her mobile device. When she has been turning off the wi-fi connection for a while, she got a lot of notifications from all the apps she owned on her mobile device. The loud noise was coming from WhatsApp, Yahoo Mail, and Instagram. 

Ms.B has many relatives and friends live in Hong Kong and WhatsApp was always the first app she would like to open after she opened her eyes in the morning every day. WhatsApp is a messenger type of contact software that provides free calls, video calls, normal chat conversation, and multi types of media sharing. She likes to connect with her relatives and friends in Hong Kong and keeps tracking the updates of the breaking news in Hong Kong due to the current situation there. She wants to know what is happening instantly while she can get more information there within a group chat conversation or individual conversation. By receiving photos, videos, text, and voice messages, it is the most convenient messenger app over the world. She used this mobile app the most through her university life from day-to-night. 

Yahoo Mail is an email type of app on a mobile device. It is the second app she checks in her daily life because she is constantly checking for job interview’s invitation. She wants to know if she is getting any interview’s invitation and she is also worried about if the email jumps into her spam folder.

After she got out of her bed, she went to the bathroom and started to get ready for school. Since she needed to catch the Go Train, she always headed to McDonald’s for breakfast take-out. She would quietly be waiting at the curbside spot and process her order. McDonald’s created this useful and convenient mobile app for people to get special deals and different offers every day or every week. McD’s is a restaurant ordering app. Ms.B got a $1 coffee with large size and a sausage and egg McMuffin for $2.69 one day ago. She wants to buy breakfast for a better price with a special promotion every day. The reason why she likes to use this app often is that she could purchase the same McMuffin for a cheaper price because she owned the app on her mobile device, and she made an order through the app. This mobile app is the less use of her life because she used this app only once a day while she opened the other four apps for more than 2 times a day.    

Then, she drove to the Go Train Station and parked her car. While waiting for the train to come, she would stay inside her car and start checking out her Instagram foodie account and personal account. She wants to know what the new trend on Instagram is and the news in Toronto. It is a social media type of mobile app. She usually spent time on it when she wants to stay away from reality, means school and work. Instagram allows people to post and share shorten-length of videos and 10 photos at a post. Nowadays, the Instagram story is the newest trend for this generation. It is one of the favourite features and functions that Ms.B likes to use.  

Ms.B realize that there are many apps that she would be spending data on so that she found a new way to spend her time on the train. It is now in November, which means that Ms.B has less than two months to find her co-op offer before graduation. The new way to spend time on the train is using Indeed. It is an employment type of mobile app that provides lots of job posting and information about jobs. After she bought the iPhone XR, she downloaded Indeed for free because she was getting tired of staring at the website on her laptop. This app is very efficient because of the functions it has. When Ms.B once uploaded her resume on Indeed’s system, she could apply for any job posting instantly with her resume by clicking the apply now button on her mobile device. She wants to do is to find herself a decent and stable co-op job which can help her to work for that company afterwards.   

I am sure there are a lot of people have had encountered mobile frictionin their life.

When I was using the mobile device, I suddenly lost the internet connection that pissed me off so much.
When I tried to order food and drink in the app McD’s, the system couldn’t find my current location and took a long period of time that pissed me off so much.
When I tried to publish my post on Instagram, the restriction of limited hashtags usage pissed me off so much.

This user’s insight:   
“I can’t live without my mobile device. It is the lifesaver for me that tells me everything I want to know, do, and buy. The most loyal partner in crime.”

Ms.B has been changing a lot since she bought her new iPhone because she treasures the opportunity to own a personal mobile device. Now, it is very important for her and she regrets being careless before. Since this is the last semester for her school program, she is in a hurry to find a suitable co-op placement to be graduated in April. Some of her friends may laugh at her saying that she is being too picky at the offer’s selections. She believes that this mobile device is giving her the luck to find her placement. These five apps that she spends the most time on changed her life. She was not a typical organized girl before. She became less clumsy, be careful, organized, smart, efficient, and fast-paced. She called out that this iPhone XR is her new partner in crime.

1. Shinta Japanese BBQ
Unit37-39, 280 West Beaver Creek Rd, Richmond Hill
All-you-can-eat this is a really good place for you to gather with friends and all the food are extremely delicious and fresh. I want to go back there once more at Christmas time. $34.99 plus tax for Monday to Thursday dinner. This is a reasonable price for such good quality.
Busy on the weekend Friday to Sunday.

2. Ai Sushi
This sushi place allows customers to dine-in and take-out. Most customers prefer ordering through phone, and this sushi place is well-known for serving their platters and donburi. 80 pieces of assorted sashimi platter serve for $80. Donburi has seven types and the selling prices are from $11.99 to 17.99. 
There are three locations now.
Unit 220, 5990 16Th Ave, Markham
Unit 1, 10650 Leslie St, Richmond Hill
5103 Sheppard Ave. E, Scarborough

3. Deer Garden Signatures
This noodle place’s signature is their fish soup base and noodles. If mild is not enough for you, Malay Laksa soup or Szechuan spicy soup may become your favourite soup choice. The basic noodle combo comes with noodle, 2 toppings, yummy soup base and a drink. On the side, customers can pick any add-on side order with their combo for a special deal of $2.95 only. There are four locations in Toronto now, it also has branches in Vancouver.
633 Silver Star Blvd, Scarborough
550 Hwy 7 E, Richmond Hill
1520 Steeles Ave W, Vaughan
3555 Don Mills Rd, North York

4. Pho 88 Vietnamese Restaurant
325 Bamburgh Cir, Scarborough
A traditional Vietnamese cuisine serves with their Pho, Vermicelli noodle bowl, and side dishes such as Spring Roll. The prices of noodles are from $9 to $14. This restaurant is always full-house with customers lining up outside their doors. Pho is a type of Vietnamese noodles which people enjoy eating the soup because the broth is made based on the beef.

5. Inspire Restaurant
Inspire Restaurant is a place which provides food of a combination with Western and Asian cuisine in Markham. A couple of signature dishes are Chicken & Waffles, The INSP Burger, Pulled Pork Fries, and Duck Confit Fries. This restaurant updates its menu regularly. A strong recommendation for customers is that remember to make a reservation before going to the restaurant in Markham location because it has limited tables. Inspire Restaurant is one of the well-known Asian restaurants that promote their diversity of food choices and interior design in the community. The prices of the menu are reasonable in general. 
There are two locations in Toronto now.
144 Main St N#1, Markham
Unit 1, 1100 Davis Dr., Newmarket

6. Mabu
3235 Hwy 7, #23-26, Markham
Mabu Generation is a destination for Taiwanese cuisine, serves with special featured dishes like sizzling plates and hot pot. It provides an enjoyable and fun environment for customers to gather with friends. There are lots of seats and tables, and also provides booth service in the place. The décor on the wall and interior design are presented as Taiwanese style. The in-house special hot pot allows you to select different soup base and order add-on items on the side. It is a must-order plate while you want to share food with your friends. This place provides a variety of food choices with appetizers, dinner dishes, desserts, and drinks. In-store activity is that allowing customers to capture a photo of the food they order and post it on social media platforms, then they will be getting a free drink as $4.99 or a plate of milk pudding. The average price of the food is around $9.99 to 17.99. On the weekend, you need to be expected to line up for dinner at the door. Luckily, it has a system whereas getting a text message on your phone to notify you once your table is ready.     

7. Sam’s Congee Delight
7354 Woodbine Ave, Markham
On August 3rd, 2018, this famous congee place has moved from Markham Market Village to a new location on Woodbine Ave. This restaurant is a purveyor of traditional Cantonese congee restaurant from Wong Sam. It had a long history since 1966 back in Hong Kong. Other than the varieties of congee selections, it also serves traditional Chinese desserts, street snacks, and rice rolls. Traditional snacks are freshly made in-store every day. Dough Stick and Sweet Cruller are the signatures for most of the congee restaurants, and Sam’s Congee Delight serves these two items well. The prices are usually $4 to $8 on average.  

8. Phoenix Restaurant
Promotion on featured drinks, they are brown sugar peach gum grass jelly coffee, brown sugar peach gum grass jelly fresh milk, and brown sugar peach gum grass jelly milk tea. This brown sugar series costs $6.50. Hainanese Chicken, French Toast, Crab Roes with seafood fried rice, and Bubble Waffles are some of the special dishes you can find many customers ordering in-store.   There are currently four locations in Town.
1 Raymerville Drive #10, Markham
7155 Woodbine Ave, Markham
8190 Bayview Ave, Unit C, Thornhill
Unit 105-106, 2900 Warden Ave, Scarborough

9. Shangri-la Banquet Hall and Convention Centre
50 Esna Park Dr, Markham
This place provides banquet hall service for weddings or other event requests. During day time, it is a Dim Sum place with a big and beautiful interior design provides a Dim Sum Restaurant service. It gives customers keep the tradition of the Chinese culture of “Yum Cha”, which is treated as a weekend event with family and friends gathering. By serving their petite size of Dim Sum, you can enjoy the food before 3 pm every day. It has a big variety of Dim Sum choices and dishes options. 

10. Gal’s Sushi
This sushi place opens at 11:30 am every day, it provides lunch special, dinner, and take-out. It serves a la carte, lunch box, and combo with noodles set. A Japanese cuisine restaurant that provides extravagant sushi combo and other Korean seafood plates. In only the Thornhill branch, customers can choose and pick their favourite, fresh, and live seafood in-store. The price’s range is a bit different than some of the Asian restaurant because of the food category. Seafood is usually expensive, but you can enjoy a reasonable price for a high quality of Asian food in town. 
There are two locations in the town.
Unit 106, 3621 Hwy 7 East, Markham
5 Glen Cameron Rd. #23A, Thornhill

“when we don’t throw away clutter and items we no longer need, it’s as if we do’t trust our ability to manifest the necessary abundance in our lives to buy new ones. But incomplete like this keep that very abundance from showing up. We need to complete the past so that our present can show up more fully”.

-Jack Canfield

Please leave a comment with your restaurant suggestion in the box below! Your comments are very important to me.

Social Media:
Instagram: @foodiebobo_

How much do you know about the new generation of B2B and demand generation in our digital marketing world?

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• This week seminar is about B2B Marketing Panel, which teaches me as an audience of B2B Marketing and Demand Generation that I could apply the digital marketing skills into both marketing and sales side. I was so grateful to be part of the seminar with Julia Stowell, Carlos Araujo, and Jordan McCrindle. Our guests for this week are all coming from the Marketing background with a B2B experience. 
  
• Julia mentioned that sales metrics to the funnels. Now, there are different stages and lots of content are changing. Marketing and sales should be working very closely together. People are calling, “Smarketing”. It means sales and marketing. Julia is working for just Marketing side, works for campaigns and conversions like sign-up conversion. UX means user experience and the UX department is directly reporting to her. She recommended to do B2C more than B2B because it is usually more interesting and fun based on the product promotion like video content creation.

• Thing that I have learned from this seminar:
  1. Smarketing: Sales and Marketing
  2. UX: User experience
  3. The current trend of marketing: based on the medium- podcast
  4. Demand Generation: It is about having the right people and the right time for content creation of website and paid organic. Social media is a strong choice for demand channel. These channels are linking to either B2B or B2C. It’s more based on the content creation.
  5. Coffee talk with new people may guide you to a job opportunity in the field and industry.
  6. Every 20 connection calls may select 4-5 people the opportunity, to talk to the person who works for the company.
  7. This site may guide you a good chance of job hunting.

“Don’t be picky, you won’t find your dream job right now”.

– Jordan McCrindle

Jordan McCrindle

Director, Business Development at Ada
Toronto, Canada Area 

He has more than 500 connections on LinkedIn.
He works for a local start-up company, he graduated from a Ryerson. “Don’t be picky, you won’t find your dream job right now”. He started as an entry level, he had to keep making cold calls at first. In the corporation world, you need to try new things like cold calls. He suggested us to try contacting people actively. He worked as a sales position for four years. Now, he is currently working with Ada, a chatbot company. Chatbot helps customers and clients digitally in marketing team. In his opinion, he also thinks that podcast is a current trend for Marketing as well. Since chatbot works for customers closely, it is a B2C based marketing. 

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Julia Stowell, MBA

Vice President of Marketing at iotum
Toronto, Canada Area 

She has more than 500 connections on LinkedIn. She was from the United States. Her first job was Microsoft Office and worked as a business Analysist. She got the chance to work in Miami branch. 8 years experiences lead her to work and stay in Canada. Then, she was working for Marketing intelligent and moved on to Marketing afterwards. Later on, she got recruited from her current company’s CEO and now she’s working for them. She also mentioned about Podcast; her company is going deeper into Podcast. Today, her company has just launched an eBook online about Podcast. She thinks that podcast is a hit for the new trend.

Carlos Araujo 

Director, Demand Generation at Softchoice
Toronto, Canada Area Director, Demand Generation at Softchoice

He has more than 500 connections on LinkedIn. Softchoice: the company sells technologies, it is the largest company in North America and selling anything that technologies related. He always joked around that he was from the Marketing side to dark side. Marketing with the mind, the moment that you think that way, the moment it will drive you to. Strong brand is also important in Marketing. The company was starting from 50 employees to 5,000 employees.

More facts that I’ve learned from this week seminar:
Even though an introvert can be an expert in Marketing, be the right person in the right time. We always need to be prepared for any interview and be punctual for it. We always need to reread for content creation, especially email. Do not bring your personal stuff to work. We always need to be professional and acting like there is always people looking at you while working. We need to be professional and separate our personal life and work life.

Jordan McCrindle: LinkedIn
Julia Stowell: LinkedIn
Carlos Araujo: LinkedIn

Please leave me a comment below! Thank you! Your support is very important to me.

Our guest: Bill Sweetman talked about domain name and how does it help you in all kinds of situation online in Marketing industry

Background bio about Bill Sweetman:

Bill is a trusted domain buyer broker. Bill is the president & Lead Ninja of name Ninja, a boutique domain name acquisition firm that helps entrepreneurs, startups, and marketers get their dream domain names for their next big thing. He helped clients to build social media support. He helps customers to fight for domain name of their business online.

Content:
Domain name is a shorthand to navigate easier online. He also used Nike as an example to find products accurately. We still use domain name for email, website, or other online platforms. The worst practice: buy a .com name, unfortunately it costs $10,000. The best practice: an entrepreneur was launching a new domain name, however, this client finally got her own domain name- ‘skill.com’. 

Questions for Bill Sweetman:

Q#1

Do you recommend us to pay for the feature of domain name of our blog?

A: Yes, if you own your own domain name for a site then you can get the full control into different platforms.  At the mercy of the platforms online, if the blog’s companies go out of business, you can still own your own address and move your blog into different platforms. Even though you may need to pay for 10 dollars a month of registering your first and last name as a domain name, please do it and be thankful to get .ca or .com.  

Q#2

How did you get your name Ninja? Is it because you like karate when you were little?
A: He came up with the name with Ninja while he was taking shower. It is funny enough that he did not touch on any kinds of martial art before but he just had a thought of that specific domain name. He came up with the idea of using a unique name for domain name. He approached the person who owns the domain name and he bought $1,000 to own the domain name for his page and branding.

Things I’ve learned after the seminar:

The importance and significance of domain name. It is very important to make a right choice of picking a right domain name for a company or personal branding. In many circumstances, domain names could be repetitive with others. You may need to pay up till $10,000 to get your personal and special domain name. I didn’t know how domain name actually works online but now I know that it is like an insurance you purchase it for yourself online. The chance of getting .ca or .com is very rare and we should treasure it if we can still register for it. We need to look out for ourselves because we need to own our own career strategies. There is no permanent job and be prepared to move around in career path. There are so many opportunities out here waiting for you! 

‘Don’t stay in a job that you hate. Speak up and be noticeable’. 

                                                     – Bill Sweetman  

Social Media Networking:
LinkedIn: https://www.linkedin.com/in/bsweetman/
Twitter: https://twitter.com/billsweetman?lang=en

His site: https://www.billsweetman.com

Let me introduce you to my seminar guest- Hamza Khan

This week, I am so glad to meet up with the seminar guest Hamza Khan. His topic for the talk was ‘Scaling Impact’. He has more than 10 years career experiences in Marketing and Education. Also, he started as a young entrepreneur. During his talk, he guided us to understand more about his career path, failure, and success. Hamza gave us 3 learning outcomes, real world perspective in field of Marketing, personal aspect, and professional aspect. Later on, he shared 4 principles and 4 steps that we should follow during our Marketing journey and career path.  

Background Bio about him:
He was born in New York, United States. Then, he moved to Canada with his family when he was little. He mentioned that he has two typical South Indian parents while growing up in Toronto. He is an award-winning marketer, accomplished entrepreneur, and dynamic 2x TED TALK keynote speaker In 2004, he joined the military for Canadian Force. After he joined the military, he changed his mind about hating school and he decided to go back to school for Law at University of Toronto. In early 2000, he started making music videos with his friends for Google video and he won a 2nd place. When he was 17, he started to think about what he wanted to do and we should he do for his next step. As a smart entrepreneur, he created a few companies with different partners in the Marketing industry and his businesses are still going well.

 4 principles and 4 steps:

1) What you love
2) What the world needs
3) What you can be paid for
4) What you’re good at

1) Ideate (come up with new ideas)
2) Prototype (small experiment, internship)
3) Build (follow through 80% output and 20% input)
4) Analyze (be opened to all feedback)

Questions for Hamza:
Q#1
Do you have any suggestions for a job interview?
Answer: He suggested me to find a person who is currently working for the specific position I want to apply through LinkedIn. I need to be active and passionate at communicating with people in the same industry. He said that there is a 9 to 10 times chance to get introduced by that person, in order to get an interview afterwards. It is important to make connection with people online because there are many hidden jobs that are not being posted and published on Indeed or other job sites.

Q#2
What is your biggest fear in your entrepreneurs path?
Answer: His biggest fear is financial problem. A start up company is completely opposite with any big organization. Money cannot buy happiness, but money is very important for human especially we are getting older day by day. 

What did I learn from him-Hamza Khan?

It is very essential to be confident in all kinds of circumstances and situations. Your confidence helps yourself to be a better you. We can’t always make the right decision, but each decision guides you to move on to the next step in your life. He is definitely a marvelous storyteller, content creator, creative speaker, and marketer. For content, we need to focus on 80% story and 20% tips. One main thing I found interesting is that he mentioned about work life fit of our future career path; Most people are nervous, fear, and anxious about their future life, but I do not agree with that. I am not 100% worried about finding a job because I believe that opportunities and chances save for people who have well prepared. Also, I believe that even though my hard skills are similar to most candidates at job interviews, my soft skills can definitely be surprised for those employers. From now on, I will start learning how to be a professional content creator and confident storyteller.  

“The right message for the right person at the right time”
                                                                                          -Hamza Khan   

About Hamza:

Website: http://www.hamzakhan.ca/
Instagram: @hamzak https://www.instagram.com/hamzak/?hl=en
Facebook: Hamza khan https://www.facebook.com/HamzaKhan.ca
Twitter: Hamzak https://twitter.com/HamzaK?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
LinkedIn: Hamza Khan https://ca.linkedin.com/in/khanhamza

Welcome to my blog, everyone! This is my first time using a blog. I’m so happy to be here sharing my thoughts and ideas with you all. I am a photographer who likes to post photos and journals and I love travelling. I recently created my page on about me.com. Please feel free to click on this site: https://about.me/bobochow You can find my social media accounts on the site.